I just learned about the Arbonne bankruptcy and am really saddened by the news. I was a devoted Arbonne representative for 3 years, and I have nothing but wonderful things to say about the company, the leadership, and the Arbonne products which, by the way, I still use.
As a former insider, I would like to give my take on what might have gone wrong. History can play an important role in helping us to choose the correct path for our futures, and this information may provide some insight for those searching for a home business.
While an Arbonne representative, I made the most amazing friends, participated in a great deal of personal growth, and had a total blast attending conventions and meetings with other loving, like-minded women. So why, you may ask, would I ever leave such a great company?
In a nutshell, I was creating much more debt with this business than income. Which brings me around to the issue of the Arbonne bankruptcy.
I believe that the underlying issues which resulted in me walking away from my business can be attributed to the Arbonne bankruptcy problem as well.
Yes, you get what you pay for. Arbonne's products are top quality, produce visible results, and have health advantages that are admirable to say the least. Unfortunately, the products are very expensive. It was my personal experience that many potential customers were not either able or not willing to pay the price demanded by the high quality. Flash forward to this very point in time, where many are being forced to cut luxuries from their budgets. Yes, we all want to look our best but when push comes to shove there are higher priorities that demand our financial resources. Arbonne's main marketing plan incorporates the use of home parties. Yes, many are successful doing these parties and I'm sure that there are some people who enjoy this type of thing, but it's a tough sell. The Arbonne bankruptcy may very well have been accelerated by the fact that people just don't have much spare time, and that they don't want to feel pressured to spend money that they otherwise would not spend. Arbonne's products are consumable, which is one of the qualities that they rely on to increase sales. When you run out of eye cream you buy more, right? Another selling feature of these products is that they last a very long time. The anti-aging skin care set, which is Arbonne's top product, will last six months when used twice a day. From the standpoint of an Arbonne consultant, the downfall of this is that repeat sales do not occur on a frequent basis. If you don't have a huge customer base or even better, a huge downline with large customer bases, it's difficult to make a good amount of money. The minimum autoship order for Arbonne consultants is one hundred dollars a month. For those who are not making a lot of sales this can result in a financial burden and an excessive inventory of product that has a fairly short shelf life. This is quite possibly one of the biggest reasons for the large attrition rate that has been a factor in the Arbonne bankruptcy. I'm not bashing Arbonne and I will repeat, I love the Company, the leadership, and their products. Company President Rita Davenport has made a public statement to Arbonne consultants assuring them that the Company is strong and that the Arbonne bankruptcy will ultimately make the Company stronger.
I truly hope this is an accurate depiction of the future of Arbonne. Only time will tell.
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